The challenge
The Universidad de los Andes is one of the most prestigious educational institutions in Colombia, known for its academic excellence and innovative approach to higher education. The university offers a wide range of programs, including design and architecture, aimed at preparing students to face the challenges of the contemporary world.
Universidad de los Andes approached us with the goal of improving digital performance for its design and architecture program. The challenge was not only to increase the return on advertising spend (ROAS) of the digital strategy but also to increase the number of students enrolled in these specific programs.
How did we approach it?
Iridian implemented a performance marketing strategy focused on optimizing ROAS and increasing enrollments. Precise and highly targeted digital campaigns were developed, using advanced data and analytics to efficiently direct advertising efforts. Additionally, a data-driven decision-making culture was fostered, with a focus on specific KPIs that allowed the university to continuously measure and improve the performance of its marketing initiatives.
The result
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