Oxxo is the first chain of small-format stores that, through 30 years of experience, has managed to satisfy the daily needs of its customers, with more than 18,000 stores in Mexico, Peru, Brazil, Chile and Colombia.
Oxxo is part of FEMSA, the largest public bottler of Coca-Cola products in the world; and in the beer sector, the second largest shareholder of Heineken. In 2009 Oxxo opened operations in Colombia, where it began its international expansion in Latin America, opening its first stores in Bogota.
In 2018 Iridian arrived at Oxxo with the challenge of helping them to develop their non-face-to-face sales model (home delivery), which by that year was only served through a telephone channel (Call Center) and the sales of this channel did not exceed USD $20,000 per month. However, the vision of the commercial management was oriented to the fact that through digital platforms it could exponentially increase sales and capture personalized consumption data of its customers for the development of more effective commercial activities.
This is how in 2019 the Oxxo Mobile App was launched in Colombia, available for both iOS and Android devices, offering the possibility for customers to order their favorite products through their mobile devices and integrated with the call center operation. Later, with the reception of the App by users and the personalized data of consumption preferences that were captured and owned by Oxxo, together with the Iridian Performance team, we began to design together with the Oxxo team commercial initiatives and improvements to the App that achieved excellent results, reaching monthly sales of around USD $400,000, with more than 200,000 registered users in the middle of the Covid-19 pandemic.
Today we continue to help Oxxo in a process of continuous improvement of the App and generated commercial initiatives focused on giving the user very personalized benefits according to their consumption habits and supporting in the analysis of data that helps in decision making its expansion of stores and coverage in different cities of Colombia. By 2025 the goal is to grow by 5X the sales obtained in 2020 and continue to be one of the few profitable digital home delivery platforms in Colombia.