Iridian managed the company’s performance marketing strategies in Colombia.

Iridian’s primary focus has been on driving sales through the company’s non-in-person channels, with a key KPI being the return on investment (ROI) of these channels. In just eight months, we have successfully quadrupled sales growth. Our performance marketing efforts have also positively impacted sales at physical retail locations across various chains and in the company’s own stores. Additionally, we have undertaken maintenance tasks and applied machine learning techniques in the area of cross-selling, which has contributed to an increase in the average transaction value. Today, this prestigious company positions itself as the undisputed leader in its sector, achieving the highest digital sales figures in Latin America.