The challenge
Filamental is a Colombian company leading the manufacturing of sustainable accessories and objects printed in 3D. Recognized for its innovation and commitment to sustainability, Filamental has gained significant prestige in both the local and international markets, standing out for its creative and eco-friendly products.
Although Filamental’s sales were strong, the company sought to optimize its marketing and sales area to further drive its growth. The challenge was to implement performance marketing strategies that would not only increase sales but also improve the return on advertising spend (ROAS) and strengthen the brand’s presence in the market.
How did we approach it?
Iridian partnered with Filamental to provide a comprehensive performance marketing approach. Our methodology is based on data-driven decision-making, combined with creative campaigns and Filamental’s know-how. Here are the detailed steps of our solution:
- Analysis and Diagnosis: We began with a thorough analysis of the market and Filamental’s current campaigns to identify improvement opportunities and growth areas.
- Performance Marketing Strategies: We developed a customized performance marketing strategy focused on optimizing advertising campaigns on key platforms such as Google Ads, Facebook, and Instagram. This strategy included precise audience segmentation and the creation of highly relevant ads.
- Implementation of Creative Campaigns: We worked closely with the Filamental team to design and launch innovative advertising campaigns that highlighted the unique value proposition of their sustainable products.
- Continuous Optimization: Using advanced data analysis tools, we monitored campaign performance in real-time, making continuous adjustments to maximize ROAS and conversions.
- Training and Knowledge Transfer: We provided training to the Filamental team to ensure that best digital marketing practices were integrated into their daily operations, promoting a data-driven decision-making culture.
The result
Thanks to the collaboration between Iridian and Filamental, a significant increase in the company's sales was achieved. Our strategy not only improved the efficiency of the advertising campaigns but also strengthened Filamental's ability to make strategic decisions based on concrete data, enhancing its competitiveness in the market.
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