The challenge
One of the most iconic camera companies in the world.
Optimize the technology and engineering of e-commerce platforms across multiple countries. Additionally, drive the increase in sales through these channels in various Latin American countries.
How did we approach it?
We carried out a complete overhaul of e-commerce sites in several countries, including Colombia, Peru, Guatemala, and Panama. This allowed us to effectively address scalability challenges, aligning with our digital performance strategies while maintaining strict security standards.
We have implemented digital performance initiatives aimed at improving the company’s return on investment (ROI), while preserving the organic content that has made our brand stand out globally. Currently, the countries where we implemented these digital performance strategies are experiencing the highest sales levels in the brand’s history.