The challenge
Unisanitas is a university that is part of the Spanish Keralty group, dedicated to providing high-quality education in various fields of knowledge. With a focus on educational innovation, Unisanitas seeks to continuously improve its academic and administrative processes to provide a superior educational experience for its students.
Unisanitas initially required technology and digital consulting to optimize its sales and marketing areas. After a thorough assessment, opportunities were identified to improve performance in generating and increasing university enrollments, which led to the implementation of performance marketing strategies.
How did we approach it?
Iridian provided detailed technology and digital consulting, focusing on identifying and addressing the specific needs of Unisanitas’ sales and marketing areas.
After the assessment, performance marketing strategies were implemented, focusing on lead generation and increasing enrollments.
These strategies included highly targeted digital campaigns, search engine optimization (SEO), and social media marketing, all designed to attract and convert potential students.
The result
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