The challenge
Nielsen is a global market research and data analytics company headquartered in New York, United States. Founded in 1923, it is known for providing insights and metrics on consumer behavior and market trends. Nielsen specializes in measuring media audiences, such as television and radio, and collects data on retail sales, consumer product consumption, and other aspects of consumer behavior.
It carries out a significant improvement in the underlying technological infrastructure and the conceptual structure of the Business Intelligence (BI) panels already in use. This improvement effort is intended to enhance the BI panels’ ability to collect, process, and present information in a more advanced and efficient manner. The technological update involves incorporating more robust and adaptable solutions, leading to greater processing and real-time data analysis capabilities.
How did we approach it?
We have carried out a migration of the pre-existing Business Intelligence (BI) panels to a significantly more robust and scalable technology. Additionally, we have begun the development of these BI panels using the MicroStrategy platform, which has provided a more sophisticated and advanced semantic layer to our analytics environment. This technological modernization has had a significant impact on the analytical capacity and effectiveness of our BI panels, delivering an enhanced and more advanced data interpretation experience to our users.
The result
